Privacy Policy
Last Updated: August 23, 2026
Purple Hippo Skate Co. (“Purple Hippo Skate Co.,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or make a purchase through Purplehipposkateco.shop (the “Website”), interact with us through social media, subscribe to our marketing communications, or otherwise interact with Purple Hippo Skate Co.
By using our Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information you provide directly to us, information collected automatically when you use our Website, and information received from third-party services.
Information You Provide
Depending on how you interact with our Website, we may collect:
- Your name
- Billing and shipping address
- Email address
- Telephone number
- Account username and password
- Order and purchase information
- Payment and transaction information
- Product preferences
- Information you provide when contacting customer service
- Information submitted through forms, surveys, reviews, contests, or promotions
- Information you provide when subscribing to email or SMS marketing
We do not generally store complete credit or debit card numbers ourselves. Payment information is processed through Shopify and applicable payment processors.
Information Collected Automatically
When you visit our Website, certain information may automatically be collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Products viewed
- Referring website
- Approximate location information
- Date and time of Website visits
- Website navigation and interaction information
- Information collected through cookies and similar technologies
2. How We Use Your Information
We may use personal information to:
- Process and fulfill orders
- Process payments
- Ship products
- Provide order confirmations and shipping updates
- Create and manage customer accounts
- Provide customer service
- Respond to questions and requests
- Process returns and exchanges
- Improve our Website and products
- Personalize your shopping experience
- Analyze Website traffic and customer behavior
- Detect and prevent fraud, abuse, and unauthorized activity
- Maintain Website security
- Send promotional emails when permitted by law
- Send promotional text messages when you have provided the appropriate consent
- Run advertising and remarketing campaigns
- Notify customers about new products, collections, drops, promotions, and events
- Comply with legal obligations
- Enforce our policies and protect our rights
3. Shopify
Our online store is powered by Shopify.
Shopify provides the ecommerce platform that allows us to sell our products, process orders, and provide services to our customers. Shopify may collect and process personal information on our behalf as part of providing its services.
Information submitted through our Website may be shared with Shopify and other service providers as necessary to process transactions, operate our store, provide customer services, prevent fraud, and perform other legitimate business functions.
For more information about how Shopify handles personal information, please review Shopify’s Privacy Policy:
https://www.shopify.com/legal/
4. Payment Processing
Payments made through our Website may be processed by Shopify Payments and/or other payment providers available through our Shopify store.
Payment processors may collect information necessary to process your payment, including payment card information and billing details.
We do not intentionally collect or store complete payment card information on our own systems.
5. Cookies and Tracking Technologies
We use cookies, pixels, tags, analytics tools, and similar technologies to operate and improve our Website.
These technologies may be used to:
- Keep items in your shopping cart
- Remember your preferences
- Maintain customer sessions
- Understand how visitors use our Website
- Measure advertising effectiveness
- Personalize content and advertising
- Analyze Website performance
- Detect fraudulent or suspicious activity
You may be able to control cookies through your browser settings and, where applicable, through our Website’s cookie or privacy controls.
Disabling certain cookies may affect the functionality of our Website.
6. Google Analytics
We may use Google Analytics to understand how visitors use our Website.
Google Analytics may collect information such as device information, browser information, pages visited, interactions with our Website, and other usage information.
We use this information to understand Website traffic, improve our products and Website, and evaluate marketing performance.
Google may use information collected through its services according to its own privacy policies and terms.
7. Meta / Facebook Advertising
We may use Meta technologies, including the Meta Pixel, to measure advertising performance, understand Website activity, and deliver or improve advertising.
Meta may collect information about your interactions with our Website and may use cookies, pixels, or similar technologies.
You may have options to control certain advertising preferences through Meta and through applicable privacy controls on our Website.
8. TikTok Advertising
We may use TikTok Pixel or similar TikTok technologies to measure advertising performance, understand Website activity, and provide or improve advertising.
TikTok may collect information about your interactions with our Website through cookies, pixels, or similar technologies.
You may have options to manage certain advertising preferences through TikTok and applicable privacy controls.
9. Email Marketing
If you subscribe to our email marketing, we may collect and use your email address to send you:
- New product announcements
- Product drops
- Promotions
- Discounts
- Company news
- Events
- Other marketing communications
You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in the email.
Unsubscribing from marketing communications does not necessarily stop transactional communications, such as order confirmations, shipping updates, or other messages related to purchases.
10. SMS Marketing
If you voluntarily provide your telephone number and consent to receive SMS marketing from Purple Hippo Skate Co., we may send promotional text messages regarding products, promotions, drops, events, and other marketing communications.
Message frequency may vary.
Message and data rates may apply depending on your mobile carrier.
You can stop receiving marketing text messages by following the opt-out instructions included in our messages, such as replying STOP when applicable.
Providing consent to receive marketing messages is not a condition of purchasing products from Purple Hippo Skate Co.
11. Customer Accounts
If you create an account on our Website, we may collect information necessary to establish and maintain your account.
This may include your name, email address, password, order history, and other account-related information.
You are responsible for maintaining the confidentiality of your account credentials.
12. How We Share Information
We may share personal information with third parties when reasonably necessary to operate our business and provide services to you.
These parties may include:
- Shopify
- Payment processors
- Shipping and delivery providers
- Website hosting and technology providers
- Email marketing providers
- SMS marketing providers
- Analytics providers
- Advertising and social media platforms
- Fraud prevention and security providers
- Customer service providers
- Professional advisors
- Government authorities or law enforcement when legally required
We do not sell personal information for money in the traditional sense.
However, certain advertising, analytics, cookies, pixels, or similar technologies may be considered “sale,” “sharing,” or “targeted advertising” under certain state privacy laws. Your rights regarding these activities may depend on where you live and the laws that apply to you.
13. Advertising and Data Sharing Choices
Because we use advertising and analytics technologies such as Meta Pixel, TikTok Pixel, and Google Analytics, certain information about your Website activity may be shared with these providers.
Where required by applicable law, we will provide appropriate mechanisms for you to opt out of certain forms of data sharing, targeted advertising, or the use of cookies and similar technologies.
Shopify provides merchants with privacy tools that may include cookie banners and data-sharing opt-out functionality.
14. Your Privacy Rights
Depending on where you live and applicable law, you may have certain rights concerning your personal information.
These rights may include the right to:
- Know what personal information we collect
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Request a copy of certain personal information
- Opt out of certain marketing communications
- Opt out of certain targeted advertising or data sharing
- Exercise other rights provided by applicable privacy laws
To submit a privacy-related request, contact us using the information below.
We may need to verify your identity before completing certain requests.
We will respond to valid requests within the time required by applicable law.
15. Children’s Privacy
Our Website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps to delete the information.
16. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no method of transmitting information over the Internet or storing information electronically is completely secure.
Therefore, we cannot guarantee that personal information will always be completely secure.
17. Data Retention
We retain personal information for as long as reasonably necessary to:
- Complete transactions
- Provide our services
- Maintain business and financial records
- Provide customer support
- Resolve disputes
- Prevent fraud
- Comply with legal obligations
- Enforce our agreements
- Protect our legal rights
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.
18. Third-Party Websites and Services
Our Website may contain links to third-party websites, social media platforms, payment services, or other websites and services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
We encourage you to review the privacy policies of third parties before providing them with personal information.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Website, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Your continued use of our Website after changes are posted means that you acknowledge the updated Privacy Policy.
20. Contact Us
If you have questions about this Privacy Policy, want to exercise applicable privacy rights, or have concerns about how we handle personal information, please contact us:
Purple Hippo Skate Co.
Email: Purplehipposk8.17@gmail.com
Website: Purplehipposkateco.shop
Location: Indianapolis, Indiana United States
For privacy-related requests, please include enough information for us to understand and process your request.
